I’ll Buy Things for the Name
Posted on June 23, 2009
Filed Under Business Support Services |
Anyone who is involved in the product naming part of a business should know about consumers like me. I hate to admit it but I can completely get sucked into making a purchase based solely on the name of the product. If the name is attention-getting, funny or pleasant to say then there’s a good chance that I’ll at least consider purchasing the item.
I’ve actually gotten a lot of high-quality items this way. For awhile I was really interested in getting new dishes and cutlery for my home. Based solely on the names of the manufacturers, I ended up with some really good sets from Juliska and Bernardaud. I got them because I loved the way those names rolled off of my tongue.
Of course, I like it when the product ends up being a good one like those were. I won’t make a second purchase of an item that I bought because of the name but didn’t like once I bought it. So manufacturers need to know that their products must also be of high quality. It just helps with initial sales if those high-quality products also have names that are attractive. It’s worth putting some effort into the naming process.
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